WPA named as the only Which? Recommended Provider for Private Medical Insurance for second consecutive year

01 September 2024

This prestigious recognition by Which?, the UK's leading consumer champion, highlights WPA's unwavering commitment to delivering market-leading service excellence and customer satisfaction.

WPA's continued recognition in Which's Recommended Provider category, despite competition from industry giants such as Aviva, AXA, BUPA, SAGA, and Vitality, underscores its exceptional pedigree, credentials and dedication to putting customers at the heart of everything it does.

WPA excelled in all aspects of both the Claims score and the Customer evaluation. They led in categories such as speed of settling claims, access to services, the range of hospitals available and the clarity of terms and conditions. The company also tied for first place in all the other categories available; some of those included clarity of process, keeping customers updated about claims, how well cover fits customer needs and value for money.

The Which? article praised WPA, stating, "Customers in our survey were highly positive about various areas of their experience of claiming, from the speed of claims to the choice of consultants available. [WPA] was also one of the highest scorers for clarity of terms and conditions."

Which? emphasised the significance by stating, "Recommended Providers are companies which go the extra mile when it comes to satisfying their customers. To be the only health insurer recognised twice, and for the second year in a row, is quite an accolade, underlining how the culture of exceeding customer expectations runs through WPA's veins."

Mark Southern, WPA's Sales and Marketing Director, expressed his pride in WPA's continued success: "This accolade underlines our commitment towards providing exemplary customer service and value for money. It's what we do, and this recognition from Which? affirms that we're doing it really well."

He continued, "It's a testament to the professionalism, hard work, and empathy of each and every member of the team."